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Emerging Technology

Domino’s director of digital retail innovation headlining #ElevateICX virtual event

Executives from Domino's, Behr Paint, Under Armour, Verizon and White Castle will speak at the Interactive Customer Experience (ICX) Association's one-day virtual event on July 15.

Domino’s director of digital retail innovation headlining #ElevateICX virtual event


| by David Drain

The Interactive Customer Experience (ICX) Association is hosting a one-day virtual event, #ElevateICX, on July 15 sponsored by Acquire.

The symposium will explore how innovative brands are using interactive technology to elevate the customer experience.

Amber Gadsby, director of digital retail innovation for Domino's, will give the keynote address in a talk entitled "How Domino's Built Systems and a Culture for Fast and Nimble Innovation."

Domino's has been a tech innovator for several years, from testing autonomous delivery vehicles to increasing its accuracy on delivery status and creating delivery hotspots.

The keynote will be followed by a panel session "CX Strategies Post-COVID: What Stays and What Goes?" featuring Grant Buntje from Mall of America, Christiana DiMattesa from Under Armour, Lindsey Goldstein from the Behr Paint Company and EJ Kritz from ath Power Consulting.

Additional session topics include:

  • Virtual CX - How To Provide a Compelling Customer Experience Remotely.
  • Is Cashierless Retail a Niche Play or Long-Term Trend?
  • Bopis and Curbside: Lessons Learned From the Past Year.

Event speakers include:

  • Susan Carroll-Boser, VP of technology, White Castle.
  • Tom Ferguson Jr., CEO, Rise Southern Biscuits & Righteous Chicken.
  • Erin Levzow, VP of marketing technology, Del Taco.
  • Bala Maddali, director, conversational AI, Verizon.
  • Neil Thompson, VP, digital, HMS Host.

Rounding out the day will be a presentation announcing the winners of the annual ICX Association's Elevate Awards and sponsor tech demos.

Registration is free for consumer brands and ICX Association members. There is a $25 fee for employees of agencies and consulting firms and a $50 fee for vendors. Learn more and register here.



David Drain

David Drain is the former managing director of the ICX Association and leads the events team for Networld Media Group. He has more than 25 years of experience in association management, event planning, writing and speaking. Previously, he served as executive director of the Digital Screenmedia Association.

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